my Mountain News

Silver Star Mountain Resort Awarded

Thu, 03/05/2007 - 12:00 am

Silver Star Mountain Resort (22 kilometres east of Vernon, BC) is both honoured and thrilled to be awarded the coveted "Marketer of the Year" at the recent Annual Business Excellence Awards dinner hosted by the Greater Vernon Chamber of Commerce.

The 2007 Annual Business Excellence Awards reflects the broad spectrum of industries and businesses served by the Greater Vernon Chamber of Commerce. From home-based companies to large corporations, these businesses help make Greater Vernon a fantastic place to live and enhance the region's quality of life.

"This award truly shows that Silver Star is on the right track with our current 'My Mountain' rebranding program," commented Anne Haight, Marketing Manager for Silver Star Mountain Resort. "The new brand reflects the mountain’s unique character and genuine people that set Silver Star apart from its competitors."

Haight explains, "Our theory behind the rebranding is that Silver Star enjoys tremendous support from its guests who become ambassadors to spread the word about the resort's achievements. Guests and locals alike catch the spirit of 'my mountain' and it becomes infectious."

The rebranding scheme presented a series of unique challenges to the resort. Brochures, advertisements, and on mountain signage was changed to reflect this new image, and the website was completely redesigned.

Other marketing initiatives included negotiating new partner promotions with Kokanee, Boston Pizza, Costco, and Pepsi-Cola, as well as garnering international media coverage and attending trade shows from Western Canada all the way to England and Australia.

Summer operations will soon commence again in late June, with consistent branding continuing with "Silver Star – my mountain, my bike park". In just two years, the park has become renowned as one of BC’s best bike parks.

Silver Star Mountain Resort is located 20 minutes east of Vernon, BC, and an hour's drive from Kelowna International Airport and has won many international awards, including Best Powder, Best Weather, Best Grooming (Corduroy), and Best Terrain Park.

For more information, contact:

Michael Ballingall, Senior VP of Sales & Marketing, Silver Star Mountain Resort, mballingall@bigwhite.com
Steven Threndyle, Media Relations, Big White and Silver Star Mountain Resort, sthrendyle@bigwhite.com, (250) 764-2143.