my Mountain News

Silver Star / Big White To Host Texas Ski Council

Sun, 24/04/2005 - 11:00 pm

"Git-along, little doggie!” The TEXAS SKI COUNCIL is coming to Silver Star/Big White Resorts in 2006!!

There aren’t many mountains in the state of Texas, but there are thousands of Longhorn skiers and snowboarders who are enthusiastic and vacation at major world-class resorts each winter. With a combined membership of over 15000 skiers and boarders, the TEXAS SKI COUNCIL represents seventeen clubs in the Lone Star State and each year, resorts from around the world fiercely bid for the right to host one of their Council group ski trips.

From February 11 – 18, Silver Star and Big White, in conjunction with the city of Kelowna will host the Ski Council’s annual “February Shoot Out.” Members of Tourism Kelowna and the Colorado-based ski tour operator Beyond Boundaries laid the groundwork for this historic visit, while Robin Baycroft and Amber French of Silver Star and Big White Resorts schmoozed members of the Texas Ski Council executive at a visit to both resorts earlier in the season. Robin Baycroft , as well as Cecilia Guerrero of the Grand Okanagan Hotel were on hand when the announcement was made and the trip awarded last week in Austin, TX.

"I was confident, but yet surprised when the announcement was made as we had been receiving tremendous interest from the individual clubs in making a visit to our resorts." commented Robin Baycroft, Regional Sales Manager for Silver Star & Big White Resorts. "Ski club members provide excellent ‘word of mouth’ advertising and I’m sure both of our resorts and the Okanagan region will benefit in the years to come from hosting what is sure to be a real ‘Wild West’ event!”

"To win this bid required a working partnership never seen before in the Okanagan." commented Michael J. Ballingall, Senior Vice President, Big White and Silver Star Resorts, " Employees of Tourism Kelowna, Big White, Silver Star, the Grand Okanagan Hotel, local wineries, and Horizon Air all worked together to ensure the substantial economic impact from a visit by the Texas Ski Council was realized. We’re planning on hosting between 300 and 500 members during this prime midwinter week, which is obviously a huge win for our region and resorts. Many of the delegates from the member clubs have been hearing of Silver Star and Big White, which is proof again of how well-known our resorts are becoming on a world scale.” said Ballingall.

Silver Star and Big White Resorts would like to thank Kelowna Tourism, the Thompson Okanagan Tourism Association, Tourism British Columbia, and the Canadian Tourism Commission for their continued efforts and support in promoting skiing and snowboarding in the interior of British Columbia. The United States of America has 24 Ski Councils and this will be the second trip by a council to visit Silver Star and Big White. In February 2002, the Los Angeles Ski Council paved the way with 300 enthusiastic delegates, leaving behind an estimated $525,000.